Jump Beverages Press Release

   Both beverages are products of Jump Innovations. A portion of the sales proceeds from each product will be donated to Operation Homefront. The new, sugar-free, fat-free, and calorie-free energy beverages will be available in Big R stores throughout southern Colorado, northern New Mexico, and northern Texas.
"We appreciate the products' unique sugar-free taste which will appeal to our customers, while simultaneously supporting our service members and their families," says Adam Carroll, general manager of Big R Stores.

  "We believe that our drinks are the best-tasting, most effective, sugar-free energy beverages available, and we are proud to introduce these new products during Memorial Day weekend in honor of our troops," states David Newlon, director of sales for Jump Innovations.

   "Jump is proud to be affiliated with both Big R Stores and Operation Homefront. Operation Homefront helps wounded service members and their families, and Big R is instrumental in assisting Jump Innovations in its support of Operation Homefront. We look forward to working with Big R Stores."

About Jump Innovations, LLC
   Jump Innovations, LLC is an Arvada, Colorado beverage manufacturer. Jump manufactures and distributes in Colorado four separate, sugar-free energy drink brands: RECON Coffee Energy Cola, SENTINEL Vigilant Energy, Raspberry-flavored HOT Pure Energy, and JUMP Coffee Energy Cola. Jump is interested in providing customers with a great-tasting, jitter-free energy boost without adding loads of sugar. For more information, please visit www.jumpbeverages.com or on Facebook, key word - Jump Beverages.

About Big R of Lamar, Inc. (Big R Stores)
   Founded in 1968 in the towns of Lamar and La Junta, Colorado, Big R began as a small, family owned and operated business. From its inception, Big R of Lamar and La Junta were the dominant farm, ranch and home retail chain in the Arkansas Valley of Colorado. A small business venture with no more than 25 employees, Big R is now the largest farm, ranch and home retail chain in Colorado, with 12 stores and over 300 employees. For more information about Big R Stores in Colorado, please visit http://www.bigronline.com/index.html.

About Operation Homefront
   Operation Homefront provides emergency assistance for our troops, the families they leave behind and for wounded warriors when they return home. A national nonprofit, Operation Homefront leads more than 4,500 volunteers across 23 chapters and has met more than 267,121 needs since 2002. A four-star rated charity by watchdog Charity Navigator, nationally, $.95 of every dollar donated to Operation Homefront goes to programs. For more information about Operation Homefront, please visit the links below:

• O H Main Website: www.operationhomefront.net
• O H ONLINE Community: http://homefrontonline.net
• O H Volunteer: http://bit.ly/9gE7v8
• O H Donate: http://bit.ly/dyXEEJ

SOURCE: Jump Innovations, LLC
Jump Innovations, LLC Michael Newlon, 303-464-0111 mnewlon@jumpbeverages.com